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Question #91067 posted on 03/26/2018 9:06 p.m.
Q:

Dear 100 Hour Board,

Where and when did the term March Madness originate?

-This Is March

A:

Dear March,

Wow, did I learn some about the term March Madness. Here's some really cool history of the term from the Wikipedia page:

H. V. Porter, an official with the Illinois High School Association (and later a member of the Basketball Hall of Fame), was the first person to use March Madness to describe a basketball tournament. Porter published an essay named March Madness during 1939, and during 1942, he used the phrase in a poem, Basketball Ides of March. Through the years the use of March Madness was increased, especially in Illinois, Indiana, and other parts of the Midwest. During this period the term was used almost exclusively in reference to state high school tournaments. During 1977, Jim Enright published a book about the Illinois tournament entitled March Madness.

Fans began associating the term with the NCAA tournament during the early 1980s. Evidence suggests that CBS sportscaster Brent Musburger, who had worked for many years in Chicago before joining CBS, popularized the term during the annual tournament broadcasts. The NCAA has credited Bob Walsh of the Seattle Organizing Committee for starting the March Madness celebration in 1984.

Only during the 1990s did either the IHSA or the NCAA think about trademarking the term, and by that time a small television production company named Intersport had already trademarked it. IHSA eventually bought the trademark rights from Intersport, and then went to court to establish its primacy. IHSA sued GTE Vantage, an NCAA licensee that used the name March Madness for a computer game based on the college tournament. During 1996, in a historic ruling, Illinois High School Association v. GTE Vantage, Inc., the United States Court of Appeals for the Seventh Circuit created the concept of a "dual-use trademark", granting both the IHSA and NCAA the right to trademark the term for their own purposes

So it originated in my neck of the woods, Illinois!

Keep it real,
Sherpa Dave