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Question #92594 posted on 09/05/2019 1:13 p.m.
Q:

Dear 100 Hour Board,

How many likes on a tiktok video would it take to get free wendy’s for a semester?

-mikayla

A:

Dear Mikayla,

Unfortunately I was not able to get an exact number from Wendy's, so you'd want to contact them and get it in writing. I guarantee it's at least 12 views though. Probably more tbh. 

Peace,

Tipperary

A:

Dear M, 

I was going to write a sarcastic answer like "17 trillion likes" but honestly, my curiosity got the best of me and I had to find the actual answer. So here you go: 

First of all, Wendy's doesn't need more sponsors. They're already really successful, and I think you really would have to get millions of likes/views for them to give you even a second of consideration. Plus, you'd have to be invested enough in buying their products that it would hardly count as "free" since you'd have to spend so much money on Wendy's in the first place to get them to sponsor your videos. So, for the purposes of this question, I think it's fair to say that you can't really get free Wendy's for a semester just from TikTok views. 

But that's not going to stop us from getting Wendy's, obviously. You know what's almost like free food? Doing minimal effort work like livestreaming your life and getting paid for it, and then using that hardly-hard-earned dough to buy some freakin' Frosties [or, more correctly, 'Frosty Treats'] am I right? 

So, let's say that "Free Semester's Supply of Wendy's" means that you could go to Wendy's at any time you wanted and get food. Let's say that means 5 Wendy's stops a day (breakfast, lunch, dinner, snack, midnight fries and Frosty runs), 7 days a week. You're only getting free stuff for yourself, so let's put a $20 limit on each trip. That's $100 a day, 7 days a week, for 4 months... or $12,000 of quality fast food in a semester.

Disclaimer here, I did all the reading I could but frankly, TikTok/Musical.ly makes no sense to me still so it's entirely possible that I'm going to get something wrong here. Here's what I found out. 

According to this nifty article, users purchase TikTok coins ($1 for 100 coins, or 1 cent per coin), and then those coins can be used to purchase virtual gifts, which are given to their favorite Musers. There are lots of kinds of gifts ranging in value from 5 coins to 5000 coins. Gifts then accumulate and appear as diamonds on the Content Creator's account. Diamonds are worth HALF the amount in coins. In other words, 200 diamonds = $1. So, you could gift something worth 50 coins (or 50 cents purchased), and the creator would receive 50 diamonds, which would then be equal to 25 cents. Diamonds are exchanged for real currency through PayPal, with a $100 minimum withdrawal and $1,000 maximum daily withdrawal.  (This video helped me grasp the concepts) 

You can only get gifts if you live-stream, and you can only live-stream when you have 1,000 fans. So, you have to have at LEAST 1,000 consistent viewers, who would have to gift you 2,400,000 diamonds over the course of 120 days (or 20,000 daily; 20 for each fan if distributed evenly) to pay for your "free" Wendy's. 

Because views are not equal to gifts, I can't really say how many views it would take to make that $100 a day. It depends on how popular your content is, and you'd have to establish enough of a following to sustain these habits. Additionally, this is purely one estimation, though I think you could tinker around with the amounts based on how much Wendy's you think you can handle in a day and go from there. Though, I might advise that there are healthier options for food and time use. Luckily, I think I can assume this is purely hypothetical. 

Cheers, 

Guesthouse