Most of the shadows in this life are caused by standing in one's own sunshine. ~Ralph Waldo Emerson
Question #92633 posted on 09/23/2019 9:54 a.m.
Q:

Dear 100 Hour Board,

If you were to start a business and wanted to make a product that had an obscure reference to something, what would it be and how would you advertise it?

-Mambrino Bedpans - For those errant moments

A:

Dear Golden Helmet,

I'm not entirely sure this answers your question, but the first thing I thought of when you said "obscure reference" was Proginoskes, the seraph-like character in Madeleine L'Engle's A Wind in a Door. Basically, he's an amorphous blob of eyeballs and wings who shoots fire, and I may or may not have dressed up as him for Halloween in fourth grade. Anyway....if I were to use a reference to Proginoskes in a product name, it would probably be a planner of some sort because Proginoskes means "foreknowledge." Plus, a planner is actually the sort of product I could imagine myself making. Not exactly sure what the target audience would be for the Proginoskes planner, but I suppose probably other weirdos who thought dressing up as an obscure book character for Halloween in elementary school was a good idea.

Sincerely,

Cerulean