Dear 100 Hour Board & Never gets a good night's rest,
(Re Board Question #23086)
I don't know if this is a good idea, but I thought I'd throw it out. I used to be a (very) spoiled sleeper, much like yourself, but I quickly learned when I moved to college that having a roommate--especially one that follows the 4 am-to-noon sleep schedule--kind of makes old habits difficult to keep up, if not impossible.
Solution? I decided I wasn't going to be such a picky sleeper anymore. I figured that (barring some pretty serious medical intervention) you can't stay awake forever. Use this to your advantage: just don't allow yourself all your lovely comforts anymore, and if you can't sleep, don't. If you want to make this work, though, you absolutely CANNOT fall asleep during the day. Get your friends to wake you up if you start drifting off, maybe try some good ol' caffeine (but not too close to bedtime!), etc.
Otherwise, just decide that you can only sleep when the sun is down, and pretty soon you'll be able to fall asleep at the drop of a hat. (For me, it took almost 2 and a half days without sleep to accomplish this, but since I did it during a week when I didn't have too big of a homework load and no tests, it worked out okay.) I promise, it will make your life so much easier if you don't have to be a slave to your sleeping habits. It makes for a pretty rough week or two while you get used to it, but if you can find the self-determination to make it work, it's a great present to give yourself.
While this may have worked for you, I have to point out that there may also be genuine health issues besides being a "spoiled sleeper" which could keep one up at night. It's hard enough not being able to get a good night's rest without being hard on yourself for being "lazy" or "high maintenance."
I highly recommend going to a sleep clinic or seeing a medical professional if sleep issues persist. Good luck to all unwilling insomniacs.